BridgeWorks’ team has helped a broad range of companies develop the right strategies and find the right partners to grow their businesses in the U.S., Europe and Asia. BridgeWorks’ range of services have helped companies develop and launch new products, build strategic account relationships and sales revenue, and create and build new businesses. Here are a few examples of the projects we’ve done in markets around the world:

In the U.S. Market

Wireless Business Launch.  BridgeWorks developed the business, marketing and product strategy to help a small-cap high tech company diversify its business into the rapidly growing, embedded wireless market. BridgeWorks team lead the marketing and business development effort for the new product launch and established a technology partnership with a leading Asian ODM to provide a low-cost hardware platform and volume manufacturing for the new product line. The result: The Company was the first to enter the market with a full range of embedded 802.11 wireless products securing over fifty design wins with leading OEM companies in the medical, transportation, POS, and industrial markets.

Embedded Security Software Launch. BridgeWorks developed the marketing strategy and lead the business development effort to help a leading end user software security product company enter the OEM marketplace. BridgeWorks team developed the OEM marketing requirements, sales strategy and target OEM customer list. BridgeWorks used its teams’ established account relationships to introduce the company and its new product to leading OEMs in the U.S. The result: Five major OEM sales agreements were signed within nine months from the start of the project.

Semiconductor Product Launch. BridgeWorks developed the marketing strategy and led the business development effort for a start-up, communication processor chipset company entering the home and SMB networking markets. BridgeWorks’ team tapped the Asian market to secure an ODM partner for low-cost, volume manufacturing of CPE products based on the company’s reference design platform, and it’s U.S. strategic account relationships to introduce the company and its products to brand-name, CPE suppliers. The result: Meetings with twelve major OEMS and the first OEM sales agreement secured within three months of the product launch.

Telecom Product Line Expansion. BridgeWorks developed the product and marketing strategy to help an early stage, telecommunications equipment provide expand its product offering and enter the SMB market place. BridgeWorks team worked with the client’s sales, engineering and marketing team to develop product concepts and conduct primary market research to create a focused product and marketing strategy for a new generation of products targeted at SMB customers and reseller channels. The result: The Company introduced the new product to both the SMB and enterprise markets, establishing the company and the product line as market leaders.

In the European Market

Electronic Component Market Launch.  BridgeWorks developed the European marketing strategy and led the business development effort for an established, U.S. electronics component manufacturer. BridgeWorks team analyzed the Company’s product offering and U.S. customer base, developed the positioning and messaging for the product line and leveraged its European teams’ strategic account relationships to introduce the company and its products to the European market. The result: Five, tier-one OEM communications and networking customers were added to the Company’s sales pipeline within six months.

Consumer Electronics Accessory Market Launch. BridgeWorks developed the European marketing strategy and led the channel business development effort for an established, U.S. manufacturer of high end consumer electronics accessory products. BridgeWorks’ team developed the marketing and messaging strategy for the product line, developed a target list of top tier retail and channel partners and used its account relationships to introduce the company and its products. The result: The Company met with seven, top-tier European channel partners and received RFQs from six within six months of the start of the project.

Desktop Application Software Product Launch. BridgeWorks developed a global marketing strategy and led the product launch for a European-based utility software developer. BridgeWorks’ team defined the product requirements, developed multi-language sales collateral materials and selected and negotiated contracts with software re-publishers throughout Europe. The result: Contracts were signed and products were launched in the U.S., Germany, France, UK, Italy and Spain within twelve months of the start of the project.

Consumer Electronics Product Launch. BridgeWorks developed a pan-European product and marketing strategy for a start-up manufacturer of MP3 players and accessories. BridgeWorks’ team developed the product requirements and tapped the Asian market to secure a low-cost, high volume ODM partner for manufacturing. BridgeWorks’ European team led the business development effort, handled localization of the products for each of the targeted markets and negotiated channel partner agreements. The results: Products were developed and launched in five European countries within fifteen months of the start of the project.

In the Asian Market

WiMAX Product Development.  BridgeWorks developed and led the CPE product development effort for a leading, WiMAX start-up company. BridgeWorks’ team worked with the Company’s marketing, engineering and operation teams to develop the product requirements, lead the ODM sourcing and qualification effort and manage the overall development of a low-cost, CPE WiMAX gateway targeted at the home and SMB markets. The result: ODM sourcing agreement was in place within two months of the start of the project and first article products were ready to ship within six months.

Networked Attached Storage (NAS) Product Development.  BridgeWorks developed the product sourcing and development strategy for the second-generation product line for an early-stage NAS system provider. The Company needed to quickly cut hardware platform costs and increase system performance to establish itself as a leader in the home and SMB marketplaces. BridgeWorks’ team tapped the Asian market to develop a target list of potential ODM suppliers to support the development of both high and low-end systems, led the supplier qualification effort and assisted in selecting and negotiating development and supply agreements with the ODM partner. The result: Agreements were signed with the ODM partner within two months of the start of the project and new high and low end NAS systems were ready to ship to customers within six months.

Retail POS Cost Reduction.  BridgeWorks analyzed the cost structure and developed a cost reduction strategy for this publicly traded, manufacturer of lottery systems and terminals. BridgeWorks Asian team developed target supplier lists for key system cost drivers, solicited and qualified suppliers and assisted in the negotiations of supply agreements. The result: New suppliers were identified, qualified and signed within three months of the start of the project and overall terminal costs were reduced by over 60%.